It’s 7-Eleven® Day - Free Slurpees!

Oh Thank Heaven™ It’s 7-Eleven® Day 7-Eleven® Celebrates 84rd Birthday with 5 Million Free Slurpee Drinks Just one week after our country celebrates its birthday, 7-Eleven, Inc. customers across the country will raise their free 7.11-ounce Slurpee® drinks to salute the all-American convenience retailer. That’s because Sunday is July 11 – also known as 7/11 or 7-Eleven® Day – the day when the world’s first convenience chain celebrates its birthday. 2011 marks 84 years since the company was founded in Dallas, Texas. Participating 7-Eleven stores across America and Canada will serve 5 million free Slurpee frozen carbonated beverages in special birthday cups on Sunday (while supplies last). “Slurpee-brations” and 7-Eleven birthday parties are being held around the country with music, entertainment, prizes and food sampling. The convenience chain has been celebrating its birthday with free Slurpee drinks since its 75th anniversary celebration in 2002. "7-Eleven Day has become so popular that people mark it as a recurring event on their calendars," said Stefanie Olson, 7-Eleven category manager for Slurpee and Big Gulp® beverages. “Some people forget that it’s July 11th or 7-Eleven Day. They just know it as free Slurpee day. It’s a great way to create a party atmosphere at our stores. Everyone wants to celebrate!” Free Slurpee drinks aside, July, typically the hottest month in the U.S., is the top-selling Slurpee month of the year. Every year, July 11 marks the day that the convenience retailer observes its birthday and other company milestones. 7-Eleven, the first convenience store, began its run in 1927 when a Southland Ice Company employee started selling bread, milk and eggs from an ice dock as a convenience for his customers. Since that inauspicious start, “convenience” has become a big business. That small ice company has grown into a major international retailing chain with close to 8,200 7-Eleven stores in North America and more than 38,100 worldwide. source: 7-11